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Hair-Raising Issues

Aussie finds women care about their hair..a lot.

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By: TOM BRANNA

Editor

Who knew that there was so much to do when it comes to hairdos? According to results of a consumer study by Aussie, tress stress forces women to make social sacrifices, run late and sometimes miss out on enjoying fun activities. More specifically: • Women run late an average of one day per week due to hair drama; • One third of moms (35%) say their hair requires more time than their kids in the morning; • 40% of women under 40 cried at least once over their hair in the past six months; • N...

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